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Star-studded Celebration Party at Plaza 66 to Mark Historic Milestone 234
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    Hang Lung Properties celebrated the completion of a mega-scale transformation of Plaza 66 in Shanghai on September 8 (Friday), marking another milestone for the Company in its development on the Mainland.


    The transformation of Plaza 66 heralds a new chapter in the mall's illustrious history, and in addition to a focus on optimizing the shopping environment, Plaza 66 is also welcoming a host of dazzling new international brands and new luxury flagship stores to China, consolidating the mall's unique position as the Home to Luxury on the Mainland.


    Ronnie C. Chan, Chairman of Hang Lung Properties, said: "We are delighted to receive so many representatives from international brands, our business partners, and our customers at the celebration tonight. I still recall vividly the time, more than two decades ago, when I came to Shanghai to look for opportunities to expand our revolutionary business model, of building world-class commercial complexes and iconic landmarks for long-term investment on the Mainland. I am impressed with the results that we have achieved so far. We have successfully established a foothold in China not just in Shanghai but also in seven other cities. Today, we witness the transformation of Plaza 66, the brightest star in the firmament of our property portfolio, shining ever more brightly, not fading with the passing of time. I truly believe that with its outstanding attributes, Plaza 66 stands as the true epitome of modern luxury and will redefine the retail landscape in China."


    He added, "Mainland China is becoming the single largest market for luxury goods. Plaza 66 is well positioned to tap this burgeoning potential. The external and integral refinement achieved at Plaza 66 will have long lasting positive impact, and we envision Plaza 66 in Shanghai as a truly luxuriant shopping experience for the young, affluent elite, and connoisseurs of refined living."


    The celebration was hosted by Chairman Ronnie C. Chan and Chief Executive Officer Philip Chen, members of the Board of Directors. Deputy District Governor of the People's Government of Jing'an District, Shanghai Zhou Haiying gave the honor of his presence.


    15-time Grammy® Award-winning singer-songwriter-producer, Alicia Keys, performed her greatest hits during the party, leading the event to an exciting climax. A host of the world's most revered brands joined together to unveil an alluring vision of indulgence for the modern generation of affluent patrons in the 66 Showcase – an exposition of unique treasures from their latest collections and exclusive, limited edition lines. This, together with the Model Island shows, exclusive in-store events, and the presence of local and overseas celebrities, gave the more than 2,000 guests an unforgettable night of lavishly curated luxury.



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