Mall Activities
A Unique Shopping Experience at the Place WHERE TRENDS MEET 31
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    Since 2012, the Company has carried out its asset enhancement initiatives (AEI) in phases to enhance the competitiveness of its Hong Kong core asset portfolios. After the completion of the enhancement work at Grand Plaza, the Company's other properties in Mongkok, Gala Place and Hollywood Plaza, are ready to kick start their AEI works, which will include the renovation of the external wall, lift lobby, and car park entrance, to create a better business environment. Carrying the brand, WHERE TRENDS MEET, Grand Plaza, Hollywood Plaza and Gala Place have successfully injected new elements into the traditional shopping district by introducing various international flagship stores and regularly bringing-in pop-up stores.


    Over the past two years, the Mongkok portfolio has debuted brand flagships such as 6IXTY8IGHT and Decathlon in Hong Kong. Ching Chai by Demae Iccho, food trucks offering a variety of local delicacies, and Kumamon from Kyushu in  Japan have all opened pop-up stores at the open area at Gala Place while simultaneously launching promotion campaigns under the same theme. The series of brand new promotion activities has brought excitement to shoppers and further strengthened the Company's position in the district. Looking ahead, the three properties will continue to work together to create greater synergy in the district.


    Starting from April 1 (Sunday), the Park-In Commercial Centre, together with the adjacent H&M flagship store and Starbucks specialty store will be renamed Gala Place to reconfirm the landmark position of the property in the district.

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